Jack in the Box CEO Darin Harris says the decision is a move toward a multi-brand asset-light company, per QSR. In an asset-light business model, corporations try to invest minimal capital in tangible investments like brick-and-mortar restaurants. Instead, with franchisees supplying the money for physical Del Taco stores, the Jack in the Box company gets a high return for little initial investment.
Since the brand merger, it’s already been a lucrative year for the company. Last year, QSR named Del Taco as No. 42 of the 50 Biggest Fast Food Chains in America, with $931 million in annual sales generated by 600 drive-thru stores. In fiscal Q3, Jack in the Box reported a whopping 47.8% increase in year-over-year revenue for a total of $398.3 million.
Another key reason behind the decision, says Harris, is that franchisees will be fronting royalty fees to corporate Jack in the Box. According to franchise development company Fransmart, royalty fees operate the same way in franchising as they do when attached to books or music — they pay for the continued use of another’s intellectual property. Just as a television show has to pay royalty fees to a musician every time it plays their song, franchisees must continually pay a percentage of their sales to the corporate for the use of the “Del Taco” operating name. This additional, consistent revenue stream might be just the thing Jack in the Box needs to continue its expansion across the fast-food world.
