Fast Food

Turnstile Lets Taco Bell Use “Holiday” to Promote Bubble Guts in the Form of Nacho Fries

Be honest – who here has tried to “Live Mas,” only to end up with a case of the “uh-ohs” that ended up with a mad sprint to the bathroom? The classic Taco Bell experience is a common occurrence and now you’ve got a decent soundtrack to it, as the fast food chain has tapped Turnstile to be used for the company’s new Nacho Fries commercial.

It turns out the fast food company and Turnstile have had a long working relationship, with the band having been chosen as part of the Class of 2015 for the Feed the Beat program. According to Tim Bergevin, Taco Bell’s vice president of (I swear I’m not making up this dystopian title) influencer and community marketing, music is an important aspect of the company’s identity.

“Music has long been a part of the Taco Bell DNA. Highlighting bands like Turnstile is a great representation of our Feed the Beat program that helps support and amplify culture’s leading artists. Not only does Turnstile kick-off the return of Nacho Fries, they represent the bright future for what we envision will be bigger platforms and even more opportunities for Feed the Beat artists and alumni in 2023.”

Did you also know Taco Bell has a music agency? You do now, as Lon Landman, the managing partner and CEO of The Syndicate, said the company’s Feed the Beat has helped nurture artists over the years.

“Supporting artists of all genres has been of the utmost importance to Taco Bell through the Feed The Beat program since its inception. We’re so excited to highlight an artist like Turnstile who is creating such a unique sonic landscape. When you hear the riff in ‘Holiday’ it immediately grabs your attention.”

So what do you think? Do you feel the need to rush out and get your hands on some Nacho Fries as a result of Turnstile’s involvement in its promotion?

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